A brand video rarely starts at the camera. It starts with the question of what you really want to say.
That’s exactly where our work begins: not with the camera, but with the story. What exactly do you do? What makes you different? What should people remember after watching the video? Once that’s clear, the rest naturally falls into place. A good corporate video doesn’t just show what you do, but more importantly, who you are.
A brand video is more than a promo
When you think of a corporate video, you might imagine a single promotional video where a company introduces itself. We, however, see corporate videos as a much broader concept. You can go in so many directions with a good, clear video. The format of the video mainly depends on what you want to communicate and, of course, the video's objective.
We don't just turn up to film. We work with a shooting schedule that outlines all crucial shots in advance. This ensures we capture all the necessary footage to tell your desired story. After that, a professional crew comes along to truly capture the shots. Ideally, during a single shoot day, we capture material that can later be used for multiple videos. It becomes even more efficient if, during the same shoot day, we also create photography, portraits, and extra content for your website and social media.
Brandmovies. That's what gets us truly excited.
Not a standard corporate film, but a story in motion.
For us, this is where everything comes together.
This is Kinsmen Collective in a nutshell
- 01Experts in visual storytelling
- 02Creative sparring partner
- 03Making complex subjects understandable
- 04Small team, big collective
- 05Clear process with no hidden costs
- 06German Pünktlichkeit
- 07Eye for detail
- 08Responsible from start to finish
When a corporate video is a good idea
Some stories simply need to be seen: how work gets done, who the people are, how a product is made, or what the atmosphere is like within a company. These are hard to convey through text or photos, but video makes them instantly clear and personal. Use video when:
- · you want to showcase what your company does
- · you want to attract new employees
- · you want to introduce a product or service
- · you want to give customers a peek behind the scenes
- · you want to capture an event
- · you want to record testimonials or interviews
- · you need social media content
- · you want to make your website more personal
- · you want to better showcase your brand
- · you want to show who is behind the company
Get the full potential: combine with animation, design and photography
For us, video is almost never a standalone product. In practice, we often combine video with animation, design, and photography, ensuring that everything you present is cohesive and mutually reinforcing. In this way, we don't just create one video, but gradually build a complete visual identity for a company.
This creates not just a standalone production, but a collection of videos, photos, and animations that you can use for your website, social media, presentations, campaigns, and recruitment.
FAQ
Frequently asked questions about brand video.
Bart van Gestel
Co-founder & managing director
Want to know more about brand video? Bart is happy to help.