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←Visual identityServices

Design that makes brands add up.

Design isn't an opinion, it's a solution.

Visual identity showreel

Design isn't an opinion, it's an answer to a question you haven't fully asked yet.

Designing a visual identity means more than a logo and a set of brand colours: everything you put out has to fit together. Because a brand doesn't become strong from a single beautiful logo. A brand becomes strong when everything aligns: colours, typography, photography, illustrations, website, presentations, social media, and even a business card or exhibition stand.

Design is more than pretty styling

Open visual identity guidelines booklet showing an orange brand spread
Brand application: tote bag with logo mark on a yellow background
Unrolled poster showing the brand colour palette grid
Roscam business cards as part of the visual identity

Many companies still think of design as just a logo. But a visual identity is much broader than that. It encompasses everything people see of your company. The form of a visual identity depends on the company, the target audience, and where the brand will be used.

Whether you need good design for one specific element, or you're seeking a professional perspective on your entire visual identity – we can design anything a brand needs. We prefer to do this as part of one clear visual style.

Think of a visual identity as your brand's wardrobe. Not a loose collection of styles, but one line that runs through everything.

Eduvibes campaign posters on a green wall

Inspiring education

EduVibes

Firely website showing its FHIR solutions claim on desktop

Connecting digital healthcare

Firely

Infront brand imagery: portrait, logo and energy-infrastructure visuals

Empowering connections

Infront

This is Kinsmen Collective in a nutshell

  • 01Experts in visual storytelling
  • 02Creative sparring partner
  • 03Making complex subjects understandable
  • 04Small team, big collective
  • 05Clear process with no hidden costs
  • 06German Pünktlichkeit
  • 07Eye for detail
  • 08Responsible from start to finish
Web design: portfolio page with video work shown on a monitorCover design of The Laughing Cat visual identity guidelinesInfront website on mobile showing the energy-engineering section

When is designing a visual identity a good idea?

As a little exercise, try putting some of your communications side-by-side. Too often, we see websites, PowerPoint presentations, business cards, or company vehicles that could just as easily belong to different companies. Do you notice that everything looks slightly different? Then it's time to define your visual identity. Good design is important when:

  • · you're starting a new business
  • · your company is heading in a new direction
  • · your current corporate identity is outdated
  • · your brand isn't recognisable or consistent
  • · your website, social media, and documents don't match
  • · you want to appear more professional
  • · your business is growing and your brand needs to grow with it
  • · you want to take your marketing more seriously
  • · you want a clear style for all communications
  • · you want a brand book or corporate identity manual
Curious what design could do for your brand?

Get the full potential: combine with animation, video and photography

For us, design is almost never a standalone element. In practice, we often combine design with animation, video, and photography, ensuring that everything you present is cohesive and mutually reinforcing.

In this way, we don't just design a logo or a website, but build a complete brand that is instantly recognisable everywhere.

FAQ

Frequently asked questions about design.

Bart van Gestel

Bart van Gestel

Co-founder & managing director

Want to know more about design? Bart is happy to help.

Email BartCall Bart

A visual identity is the complete look and feel of your company. Not just a logo, but also colours, typography, imagery style, website, social media, documents, and other assets. Everything people see of your brand falls under your visual identity.

Yes, we can. However, we usually advise looking beyond just a logo. A logo without a visual identity often feels like a standalone element. We prefer to help develop a complete style so everything fits together.

A brand book (or brand guideline manual) is a document that outlines all the rules of the visual identity. Think of colours, fonts, logo usage, imagery style, and examples of applications. This ensures that everyone within a company can use the style consistently.

Yes, we do that regularly. Sometimes a house style doesn't need a complete overhaul, but can be modernised or expanded so it's good for years to come.

Yes. We design websites as part of a visual identity or as a standalone project. We ensure the website fits the brand's style and is intuitive for the user.

Yes, and we often do just that. By combining design, animation, video, and photography, we ensure that everything you present is cohesive and tells a single story.

On average, a visual identity project takes between 3 and 8 weeks, depending on the scope of the project and the number of assets to be developed.

That depends on everything that needs to be designed. A logo is different from a complete visual identity with a website, templates, and a brand book. Therefore, we're happy to provide a customised quote after an initial consultation.

Yes. After delivery, you will receive all the logo and design files in the correct formats, so you can use them yourselves or have them used by other parties.

Yes, we can also help with printing, lettering, exhibition materials, or other applications. We design it and can also assist with production and suppliers.

That's not a problem. Many clients only know that their brand needs to look more professional or consistent. We'll brainstorm with you and help determine what's needed and the best way to approach it.